Online advertising · Meta Ads and Google Ads
Campaigns that bring in leads, not just clicks.
We design and manage your advertising on Meta (Instagram and Facebook) and Google so that every euro you spend turns into real opportunities: forms, calls and WhatsApp messages from people who want to buy.
No lock-in. Ad spend always kept separate from our fee.
Campaign dashboard
What we measure every week
CPL
Cost per lead: how much you pay for each real opportunity
% qualif.
What share of leads has sales potential
ROAS
Return on ad spend when there are online sales
Close rate
How many leads end up buying
Four metrics. If one doesn't improve, we change something. No forty-page reports.
The problem
Paying for ads and not sure what you're getting back?
Most small businesses that come to us have already tried advertising. The problem is almost never the platform: it's how the campaigns were set up and where the ads send people.
Lots of reach, few leads
Campaigns optimised for clicks or impressions that bring in browsers, not buyers.
The landing page lets it down
The ad promises one thing and the website shows another. The visitor leaves and the click has already been paid for.
Nobody measures the cost per customer
Without tracking forms, calls and WhatsApp it's impossible to know which campaign deserves more budget.
What we do
Advertising designed around the lead, not the ad.
We start with the offer and the landing page, then the targeting, and only then do we switch the campaigns on. After that, weekly optimisation with real data.
Strategy and offer
We define what to promise, to whom and with what hook, so the ad gives people a clear reason to click.
Meta Ads
Instagram and Facebook campaigns to generate leads and WhatsApp messages in your area or sector.
Google Ads
Search and Performance Max to reach people who are already looking for what you offer.
Full tracking
Pixel, conversions and call and WhatsApp tracking to know which campaign brings in each customer.
Creatives that convert
Copy, images and short videos tested on a small scale before investing big.
Weekly optimisation
We review audiences, bids and creatives every week and explain it all in a dashboard you understand.
How it works
From zero to a live campaign in one week.
No surprises: you'll know what we do at each step and how much it costs before we start.
Assessment
We review your current campaigns (if any), your website and your competitors. We tell you what to expect with your budget.
Set-up
We set up accounts, pixel, conversions, audiences and ad creatives. We build or adjust the landing page.
Launch and testing
We launch with several versions and let the data decide which ones to scale.
Monthly optimisation
A 30-minute monthly meeting with the dashboard in front of us: what worked, what we're changing and how much each lead cost.
What's included
Everything a campaign needs to work.
One person responsible for the strategy, technical set-up, creatives and tracking.
Ad spend (what you pay Meta or Google) is separate from our fee and you decide how much. We start with budgets from €300/month in ad spend.
Strategy, offer and campaign plan
Business Manager and Google Ads set-up
Pixel, Conversions API and WhatsApp tracking
Creatives: copy, images and short videos
Conversion-focused landing page
A/B testing of audiences and ads
Weekly optimisation of bids and budgets
Results dashboard and monthly meeting
Frequently asked questions
Common questions about online advertising.
If your question isn't here, message us on WhatsApp and we'll answer it right away.
Chat on WhatsApp
How much budget do I need to start?
It depends on the sector and area, but with €300-600 a month in ad spend most local small businesses can already get reliable data. In the assessment we'll give you a realistic figure for your case.
Meta Ads or Google Ads?
Google reaches people who are already searching (existing demand); Meta creates demand and works very well for visual services and specific areas. Often the answer is to start with one and add the other once the first is profitable.
When will I see results?
The first leads usually arrive within the first two weeks. Real optimisation, with a stable cost per lead, comes between the second and third month.
What happens to the leads that come in?
You can handle them yourself or connect the campaign to our WhatsApp or voice assistant so no lead goes unanswered.
Is there a minimum contract?
No. We work month to month and the ad accounts are yours: if you stop one day, you take everything with you.
Complete the system
It works best when the pieces work together.
Next step
Tell us what you want to improve in your business.
A 30-minute assessment, free and with no obligation, to tell you where to start and what to expect. You speak directly with the person who will run your project.
Reply within 24 working hours
We'll call you or message you on WhatsApp, whichever you prefer.
No lock-in
We work month to month. If it isn't paying off, you stop.
Numbers, not promises
Leads, cost per opportunity and conversions, reviewed with you every month.
WhatsApp